About us

In 2009 after having a family Natalie decided she wanted to spend more time at home and with a real passion for jewellery and accessories began by designing and making crystal jewellery selling to family and friends. She soon realised there was a gap in the market for affordable good quality costume jewellery and so the dream began. September 2010 Luv it was born and she moved into a small office and slowly introduced different products to create a little boutique. Within the year she outgrew the office and wanting to find something different to a high street shop, she found a gorgeous cottage in Radlett and began building the Luv it Showroom. The business continued to grow and enabled her to expand her collection into homewares and gifts for all occasions including offering a while you wait personalisation service. Natalie does all the research and buying for the showroom and is very particular in choosing jewellery and gifts to suit everyone. She loves to spend time with her customers, and herself and wonderful staff excel on giving a personal service to each and every one. During “Lockdown” the demand from her lovely loyal clientele to view more products led to the creation of this website and offer her stock worldwide.